The biggest player in US gambling and casino ad spend is TV, which reached $471.8 million between January and November 2023, according to a December 2023 MediaRadar study.
Article
| Jan 25, 2024
On today's podcast episode, we discuss the impact of multimodal chatbots, the copyright case between The New York Times and OpenAI, and how AI could influence the election. "In Other News," we talk about how much Microsoft's new AI keyboard key might affect AI use. Tune in to the discussion with our analyst Yory Wurmser.
Audio
| Jan 25, 2024
Forecasts
| Jan 24, 2024
Source: Insider Intelligence | eMarketer
AI dominance in the tech sphere was on parade at CES 2024, pointing to pressure on product developers to integrate the technology. Also in the spotlight: Inclusivity and sustainability as focal points for an industry maturing to meet societal needs, the latest gadgets, and what the show means for marketers.
Report
| Jan 24, 2024
The beauty and cosmetics sector brought in $94.36 billion in consumer spending last year, claiming the title of the fastest-growing retail category in the US, per our The US Beauty Consumer report. With most consumers planning to boost their beauty budgets in 2024, the sector’s defiance against cautious spending habits is set to continue, driven by the enduring “lipstick effect,” the rise of dupes and Chinese-associated ecommerce giants, and more.
Article
| Jan 24, 2024
$5 billion in student debt forgiveness will impact more than 70,000 borrowers, opening up an opportunity for advising them on new financial strategies.
Article
| Jan 24, 2024
Third-party grocery intermediaries lost share to grocer platforms in 2023, securing 15.2% of US digital grocery sales in Q4, down from 18.3% in Q1, according to December 2023 data from Incisiv and Wynshop.
Article
| Jan 24, 2024
On today's podcast episode, in our "Retail Awards" segment, we discuss the retailers to watch out for in 2024 (superlatives edition). Find out which retailer will win most likely to need a makeover, most likely to reinvent itself, most likely to go viral, and more. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Zak Stambor.
Audio
| Jan 24, 2024
Nearly 4 in 5 people in the US own a smartphone, per our March 2023 forecast. US adults check their phones an average of 114 times each day, and usually do so within the first 10 minutes of waking, per a Reviews.org study.
Article
| Jan 23, 2024
In Q3 2024, Google will begin gradually phasing out third-party cookies, with the goal to eradicate them by year’s end. To help our readers prepare, we answered the most common questions we receive on cookie deprecation and identity resolution.
Article
| Jan 23, 2024
On today’s episode of The Banking & Payments Show podcast, we discuss the most important banking trends that we expect to see in 2024. We examine the big headlines from our Banking Trends to Watch in 2024 report, such as risky banking as a service partnerships, the social media players pushing the boundaries of banking, the disruption caused by AI and new developments with digital wallets. In a new segment called "Place Your Bets," using a total of 10 points, we allocate points to different trends to predict their likelihood of coming true. Listen to the conversation with guest host Marcus Johnson and our analysts Tiffani Montez and David Morris.
Audio
| Jan 23, 2024
On today's podcast episode, we discuss the digital habits across generations: what baby boomers' top digital activity is, Gen X's approach to all things digital, and how much more time Gen Zers actually spend on social media over other generations. Tune in to the discussion with our analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.
Audio
| Jan 23, 2024
Agencies prepare for a pivotal 2024: They’re balancing optimism and economic reality in a bid to harness new opportunities and foster resilience.
Article
| Jan 23, 2024
A lot will change when third-party cookies are deprecated in Chrome, but some general programmatic ad spending patterns will stay the same. Programmatic direct will remain the most popular transaction method, while mobile will keep its sizable lead over other device categories.
Article
| Jan 23, 2024
It may be a new year, but 2023 shopping habits aren’t going anywhere, according to Barbara Connors, vice president of strategy and acceleration at 84.51, a retail data company under The Kroger Co. Customers are still motivated by price and value, still expecting the shopping experience to seamlessly shift between online and offline channels, and still interested in buying private label goods.
Article
| Jan 23, 2024
Chart
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
Chart
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
Chart
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
Chart
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
Chart
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
Chart
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
Chart
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
Chart
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
Chart
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
Chart
| Jan 23, 2024
Source: Insider Intelligence | eMarketer