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More gambling ad spend goes to TV than all other formats combined

Article by Sara Lebow  |  Jan 25, 2024
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More gambling ad spend goes to TV than all other formats combined
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Total Media Ad Spending
Media & Entertainment
TV Ad Spending
United States
US Gambling and Casino Ad Spending, by Media, Jan-Nov 2023 (millions)
E-Mail ChartDownload

Key stat: The biggest player in US gambling and casino ad spend is TV, which reached $471.8 million between January and November 2023, according to a December 2023 MediaRadar study.

Beyond the chart:

  • Overall US gambling and casino ad spend was up 14% YoY in Q1 2023 and 4% in Q2, but dipped 25% in Q3, according to MediaRadar.
  • US sports betting is on the rise, with total sports betting handle projected to increase by 35.0% to $184.45 billion this year, according to our March 2023 forecast.
  • Sports betting site FanDuel had a Super Bowl ad for the (sports) books last year, featuring a live field goal kick from former NFL player Rob Gronkowski. FanDuel will be back in 2024’s game, featuring Gronkowski making another attempt.

Use this chart:

  • Recognize the role of gambling platforms and casinos as ad-buyers.
  • Consider gambling ad spend formats.

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