Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
In January 2020, Google announced plans to deprecate third-party cookies in Chrome, initiating a tidal wave of new cookieless solutions and panic throughout the digital ad ecosystem. Google has since repeatedly pushed its deprecation deadline, but the writing is on the wall: Legacy identifiers are on the way out. In Q3 2024, Google will begin gradually phasing out third-party cookies, with the goal to eradicate them by year’s end.
In October 2023, we published a popular report on the complex topic of identity resolution. As we approach Q3 2024, urgency is building, and we’re getting a lot of questions.
Here are our answers to the most common questions readers have asked about identity resolution.