Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

US student loan forgiveness will give 73,000 US consumers extra cash—and they’ll want help saving and investing it

The news: The Biden administration has approved another $5 billion in student loan forgiveness for public servants, such as teachers and social workers.

  • Forgiven student loans will appear as adjusted payments as part of income-driven repayment (IDR) plans or public service loans forgiveness (PSLF) credit.

By the numbers: For these 73,000 borrowers, forgiveness of an average of $68,000 could make a profound impact on their ability to make ends meet and set aside money for the future.

  • 84% of higher education borrowers say student loans have impacted their ability to save for retirement.
  • Two-thirds of employees say student loan payments will derail their plans for retirement savings.
  • 60% of student loan borrowers have missed payments since last October, when repayments resumed, per Intelligent. A quarter have not made a single payment since then, and 69% of these borrowers say they cannot afford to.

Student debt forgiveness may fast-track some of these customers’ financial goals.

  • Currently, 40% of Gen Z and millennial borrowers say they would use future inheritance to pay off debt, and 69% say they’d only need $10,000 to pay it off. 
  • 66% of borrowers say they save less for retirement so they can make student loan payments. These borrowers may be able to get back on track with the new relief.

How can banks inspire customers to make the most of their extra cash? Customers may not know how to best invest these suddenly freed-up funds.

  • Young investors have eight- to 12-second attention spans, so they need straightforward investment or savings tools that require minimal effort.
  • And Mint’s shutdown has left a sizable gap in the personal finance management (PFM) world that no single FI or fintech has filled yet. No other tool currently aggregates PFM into one single platform across multiple bank and expense accounts.
  • Financial institutions (FIs) that develop such a tool—or partner with a fintech that could—may gain a competitive advantage they could market to both Mint’s former customers and borrowers receiving student debt relief.

Key takeaways: Almost half of borrowers who cannot afford to make repayments lack insights about income-driven repayment plans, which can lower their monthly student debt bill. Twenty-nine thousand borrowers will receive this relief in the form of IDR adjustments.

  • Even if FIs aren’t directly involved in their customers’ student loan repayments, equipping advisors and customer-facing staff with information on how customers could qualify for future relief or income-based assistance could help them better advise their clients on setting aside more for deposits and investments.

Harnessing transaction data can also help FIs increase their revenue.

  • For example, this would be a good time to market advisor services or investment and savings tools to customers who make regular student loan payments from their accounts.