Top Trends to Watch 2024.
What once took years to change in the digital world now occurs in a matter of days. There are major shifts underway, including generative AI’s impact on search, pay TV’s decline, the cookieless reality, digital wallets as everyday commerce, and more.
Resources
Our Resources allow you to sample the power of Insider Intelligence research and gain key insights into trends, topics, and forces affecting your industry. These complimentary PDFs and slide decks give you a glimpse into what the full Insider Intelligence research suite can do for you.
The New Era of Social Media
Insider Intelligence forecasts show people are spending more time on social platforms. To help you navigate the changing landscape of social media, we’'ve compiled an exclusive download to help you keep up with the changes.
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Unlock Your Success on TikTok: 5 Tips for 2024
To help you navigate the dynamic world of TikTok, we’ve compiled an exclusive cheat sheet packed with actionable tips and insights, providing you with the strategies you need to use TikTok as a powerful tool for achieving your marketing goals.
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The Global Media Intelligence Report 2023
For the first time in the US, time spent with mobile devices was greater than daily minutes on PCs, laptops, and tablets. Central and Eastern Europe, Latin America, and Southeast Asia also saw note-worthy consumer media consumption shifts emerge this year.
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6 Tips for Using ChatGPT and Other Generative AI in Social Media Campaigns
Navigating the changing landscape of social media can be challenging, but incorporating AI into your strategy can offer significant advantages. Learn how to maximize your organic reach and engage your audience like never before.
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3 Media Usage Trends to Finish the Year on Top
As the media landscape continues to evolve across channels and consumer behaviors shift, marketers face the increasingly challenging task of allocating their budgets strategically to reach their audience.
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Trends in Commerce and Payments
Advancements in shoppable media and social commerce and the emergence of in-app checkout tools and proximity mobile payments have transformed the shopping experience.
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3 Key Trends Shaping the Advertising Industry
Disruption in the first half of 2023 has set the stage for a new era in advertising.
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