Source: Insider Intelligence | eMarketer, March 2023 - October 2023
Note: includes products sold online by consumer brand manufacturers that sell directly to consumers via their owned and operated sites or apps, bypassing standard distribution methods through a retailer, wholesaler, or third-party platform such as a marketplace; includes digitally native brands and established brands; excludes traditional retailers’ private-label brands; excludes travel and event tickets; excludes food services and drinking place sales
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.