Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Browse All →More gambling ad spend goes to TV than all other formats combined
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US student loan forgiveness will give 73,000 US consumers extra cash—and they’ll want help saving and investing it
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Third-party intermediaries haven’t caught up with grocers
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2023 was a strong year for Netflix. With the WWE, the future looks even brighter.
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Jan 24, 2024
5 factors driving the growth of beauty and cosmetics sales
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Jan 24, 2024
Shoppers want AI to help with product research and customer service
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Jan 23, 2024
US ad agencies approach 2024 with a mix of optimism and economic caution
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Jan 23, 2024
5 charts showing the potential of text message (SMS) marketing
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Jan 23, 2024
84.51° exec: Consumers remain concerned with inflation and retailers must balance digital and physical for success in 2024
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Jan 23, 2024
Cookie deprecation won’t change advertisers’ preferred transaction methods
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Jan 23, 2024
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Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, December 2023 - December 2023
Note: includes revenues from paid audio subscriptions and limited-tier paid audio subscriptions; excludes revenues from subscriptions or memberships to access exclusive content from content creators through creator-specific platforms (i.e., Buy Me a Coffee, Patreon)
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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