Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, June 2023 - October 2023
Note: ages 14+; internet users who have made at least one purchase via a livestreaming session during the calendar year, including desktop/laptop, mobile, and tablet purchases; excludes virtual items gifted by viewers to livestream presenters; excludes Hong Kong
Additional Note: Livestream sessions can take place on an ecommerce website or a social media platform. Internet users are individuals who use the internet from any location via any device at least once per month.
Methodology: Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.
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