Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →More gambling ad spend goes to TV than all other formats combined
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Jan 25, 2024
US student loan forgiveness will give 73,000 US consumers extra cash—and they’ll want help saving and investing it
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Jan 24, 2024
Third-party intermediaries haven’t caught up with grocers
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Jan 24, 2024
2023 was a strong year for Netflix. With the WWE, the future looks even brighter.
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Jan 24, 2024
5 factors driving the growth of beauty and cosmetics sales
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Jan 24, 2024
Shoppers want AI to help with product research and customer service
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Jan 23, 2024
US ad agencies approach 2024 with a mix of optimism and economic caution
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Jan 23, 2024
5 charts showing the potential of text message (SMS) marketing
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Jan 23, 2024
84.51° exec: Consumers remain concerned with inflation and retailers must balance digital and physical for success in 2024
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Jan 23, 2024
Cookie deprecation won’t change advertisers’ preferred transaction methods
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Jan 23, 2024
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, September 2022 - October 2023
Note: individuals ages 18+ who have at least one taxable investment account
Additional Note: A taxable investment account is an ordinary brokerage account that is not a retirement account. A taxable investment account allows the user to buy and sell investments like stocks, bonds, exchange traded funds (ETFs), and index funds. The increase in value above the initial purchase price will be taxable in the year the asset is sold and may qualify for lower capital gains tax rates if the asset has been held for more than one year.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, country-specific data and demographic and socioeconomic factors.
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