Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Browse All →More gambling ad spend goes to TV than all other formats combined
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Third-party intermediaries haven’t caught up with grocers
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2023 was a strong year for Netflix. With the WWE, the future looks even brighter.
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5 factors driving the growth of beauty and cosmetics sales
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Shoppers want AI to help with product research and customer service
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US ad agencies approach 2024 with a mix of optimism and economic caution
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5 charts showing the potential of text message (SMS) marketing
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84.51° exec: Consumers remain concerned with inflation and retailers must balance digital and physical for success in 2024
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Cookie deprecation won’t change advertisers’ preferred transaction methods
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Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, June 2023 - October 2023
Note: includes FDIC-backed full service bank accounts, credit union accounts, or brokerage accounts opened via web browsers or mobile app by an individual; includes digital-only banks; excludes accounts opened in person or over the phone but are managed through an online platform
Additional Note: Excludes credit cards and loans.
Methodology: Estimates are based on the analysis of data from respective bank corporate disclosures, estimates from other research firms, historical trends, GDP trends, and macro-level economic conditions.
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