Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

US student loan forgiveness will give 73,000 US consumers extra cash—and they’ll want help saving and investing it

Article |
 Jan 24, 2024

Third-party intermediaries haven’t caught up with grocers

Article |
 Jan 24, 2024

2023 was a strong year for Netflix. With the WWE, the future looks even brighter.

Article |
 Jan 24, 2024

5 factors driving the growth of beauty and cosmetics sales

Article |
 Jan 24, 2024

Shoppers want AI to help with product research and customer service

Article |
 Jan 23, 2024

US ad agencies approach 2024 with a mix of optimism and economic caution

Article |
 Jan 23, 2024

5 charts showing the potential of text message (SMS) marketing

Article |
 Jan 23, 2024

84.51° exec: Consumers remain concerned with inflation and retailers must balance digital and physical for success in 2024

Article |
 Jan 23, 2024

Cookie deprecation won’t change advertisers’ preferred transaction methods

Article |
 Jan 23, 2024

Walmart’s lackluster protection of financial services customers raises questions about unregulated nonbanks

Article |
 Jan 22, 2024
Explore our Research →

Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More →

Data Drop: 5 Charts You Need in 2024

From Gen Z to Digital Wallets and AVOD

Article by Jennifer Pearson  |  Dec 26, 2023
Download
Data Drop: 5 Charts You Need in 2024
Share
Table of Contents
About 1 in 6 US adults are Gen Zers
Pay TV’s decline continues
Google’s share of ad spend will fall below 50% while genAI disrupts search
Digital wallets are firmly set as commerce enablers
TikTok is mainstream
Media Gallery
Topics
Digital Ad Spending
Digital Payments
Social Media Usage
US
Table of Contents
About 1 in 6 US adults are Gen Zers
Pay TV’s decline continues
Google’s share of ad spend will fall below 50% while genAI disrupts search
Digital wallets are firmly set as commerce enablers
TikTok is mainstream
Media Gallery

Broader adoption of generative AI (genAI) and regulatory scrutiny of Big Tech will shake up markets next year, as we discuss in our recent report, “Top Trends to Watch in 2024.” Meanwhile, TikTok, ad-supported video-on-demand (AVOD), and a larger share of adult Gen Zers will give advertisers new opportunities for growth. Here are five charts to help your business understand these changes and kick-start the new year.

About 1 in 6 US adults are Gen Zers

With the youngest of the cohort turning 12 in 2024, Gen Zers are growing up. Adult Gen Zers now constitute 17% of the US adult population. As the older members of this generation age further into adulthood and the workforce, their purchase habits will help shape larger consumer trends.

US Gen Z and Total Population, 2024 (% of total)
E-Mail ChartDownload

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2024 
Insider Intelligence Inc. All Rights Reserved.